Inspired by the idea of "A legacy to my blonde daughters," the brand founder Evrim Cihangir Özen's two young daughters, Deniz and Melis, inspired the brand name. Marari is a combination of the Latin equivalent of Deniz’s name, "Mar(e)," and the Turkish equivalent of Melis’s name, "Honey Bee (Arı)."

Evrim Cihangir Özen and the brand's creative directors Ayşenur Çavdar and Ozan Çetinkalp started the Marari project on June 9, 2023, to pursue their ideas of what a sustainable handbag
brand should be. Marari, with its expertise in leather, defines the traditions of timelessness as a contemporary artisan label.

MARARI bags are designed for women seeking uniqueness and warmth. Inspired by the balancing forces of nature, the MARARI project celebrates the constructive productivity of feminine power. Like a new idea setting sail, inspired by the creative process of a bee maintaining nature’s balance, MARARI bags are characterized by a meticulous and unique approach to the idea of dressing.

With its contemporary design language and sustainable approach, MARARI aims to develop an ethical sensitivity inspired by the soft demeanor and effortless elegance of Mediterranean women.

Combining contemporary designs with inherited traditional Turkish craftsmanship, the MARARI project defines the traditions of timelessness and brings an elegant perspective to bag-making with color accents and detail-focused designs.